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U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-K
 
     
þ
  ANNUAL REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
    For the fiscal year ended December 31, 2006
    OR
o
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
    For the transition period from          to
 
Commission File Number: 001-15667
 
ACCESS PLANS USA, INC.
(Exact name of registrant as specified in its charter)
 
     
OKLAHOMA   73-1494382
(State or other jurisdiction of
incorporation or organization)
  (I.R.S. Employer
Identification No.)
 
4929 ROYAL LANE, SUITE 200
IRVING, TEXAS 75063
(Address of principal executive offices)
 
(866) 578-1665
(Registrant’s telephone number)
 
 
 
Securities registered under Section 12(b) of the Exchange Act:
None
Securities registered under Section 12(g) of the Exchange Act:
Common Stock, $0.01 Par Value
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined under Rule 405 of the Securities Act.  Yes  o      No  þ
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act.  Yes  o      No  þ
 
Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter periods that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  þ      No  o
 
Indicate by check mark if disclosure of delinquent filers pursuant to item 405 of Regulation S-K is not contained in this form, and no disclosure will be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  Yes  o      No  þ
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer (as defined by Rule 12b-2 of the Act).
 
Large Accelerated Filer  o      Accelerated Filer  o      Non-accelerated Filer  þ
 
Indicate by check mark wither the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes  o      No  þ
 
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2006 (the last business day of our most recent second fiscal quarter), was $22,296,059 based on the closing sale price on that date.
 
As of March 30, 2007, 18,011,292 shares of the issuer’s common stock, $.01 par value, were outstanding.
 


 

 
ACCESS PLANS USA, INC.
FORM 10-K
For the Fiscal Year Ended December 31, 2006

TABLE OF CONTENTS
 
                 
        Page
 
  Description of Business   4
  Risk Factors   23
  Unresolved Staff Comments   31
  Description of Properties   31
  Legal Proceedings   31
  Submission of Matters to a Vote of Security Holders   33
 
  Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchase of Equity Securities   34
  Selected Financial Data   37
  Management’s Discussion and Analysis of Financial Condition and Results of Operations   38
  Quantitative and Qualitative Disclosures About Market Risk   48
  Financial Statements and Supplementary Data   49
  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure   50
  Controls and Procedures   50
  Other Information   51
 
  Directors, Executive Officers and Corporate Governance   51
  Executive Compensation   56
  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters   65
  Certain Relationships and Related Transactions, and Director Independence   67
  Principal Accounting Fees and Services   69
 
PART IV.
  Exhibits and Financial Statement Schedules   69
  71
  Amended and Restated Certificate of Incorporation
  Amended and Restated Bylaws
  Form of Certificate of the Common Stock
  Services Agreement
  Consent of BDO Seidman, LLP
  Consent of Hein & Associates LLP
  Rule 13a-14(a) Certification of the Chief Executive Officer
  Rule 13a-14(a) Certification of the Chief Financial Officer
  Section 1350 Certification of the Chief Executive Officer
  Section 1350 Certification of the Chief Financial Officer


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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
 
Certain statements under the captions “Item 1. Description of Business,” “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and elsewhere in this report constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as “anticipates,” “believes,” “expects,” “may,” “will,” or “should” or other variations thereon, or by discussions of strategies that involve risks and uncertainties. Our actual results or industry results may be materially different from any future results expressed or implied by such forward-looking statements. Some of the factors that could cause actual results to differ materially are described under the heading “Additional Factors That May Affect Our Future Results” and include general economic and business conditions, our ability to implement our business strategies, competition, availability of key personnel, increasing operating costs, unsuccessful promotional efforts, changes in brand awareness, acceptance of new product offerings, retention of members and independent marketing representatives and changes in, or the failure to comply with government regulations. Any forward-looking statements contained in this report represent our judgment as of the date of this report. We disclaim, however, any intent or obligation to update these forward-looking statements. As a result, the reader is cautioned not to place undue reliance on these forward-looking statements.


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PART I
 
ITEM 1.   DESCRIPTION OF BUSINESS
 
Access Plans USA, Inc. (Access Plans) develops and distributes quality affordable consumer driven health care programs for individuals, families, affinity groups and employer groups across the nation. Our products and programs are designed to deal with the rising costs of health care. They include health insurance plans and non-insurance health care discount programs to provide solutions for the millions of Americans who can no longer afford or do not have access to traditional health insurance coverage.
 
Beginning in 2007, our operations are organized under three business divisions:
 
Consumer Plan Division.   Our Consumer Plan Division, which operates as The Capella Group, Inc. (“Capella”) and is referred to as the Consumer Healthcare Savings segment, develops and markets non-insurance medical discount programs through multiple distribution channels.
 
Insurance Marketing Division.   Our Insurance Marketing Division, which operates as Insuraco USA LLC (“Insuraco”), provides web-based technology, specialty products and marketing of individual health insurance products and related benefit plans, primarily through a broad network of independent agency channels.
 
Regional Health Care Division.   Our Regional Health Care Division, which operates as Access HealthSource, Inc./Access Administrators, Inc. (“AAI”) and is referred to as the Employer and Group Healthcare Services segment, offers third party claims administration, provider network management, and utilization management services for employer groups that utilize partially self funded strategies to finance their employee benefit programs.
 
The current organization of our business divisions is a result of our January 30, 2007, merger with Insurance Capital Management USA, Inc. (“ICM”). Other results of our merger with ICM are:
 
  •  We have access to additional distribution channels, including a large network of insurance agents that ICM has recruited to sell its products;
 
  •  We gained expertise in taking advantage of electronic technology and web-based services to shorten product development and implementation time;
 
  •  We are able to complement our non-insurance medical discount programs with a broad range of health insurance and specialty insurance products; and
 
  •  We have reorganized our management team to include key members of the ICM management team, including ICM’s founder, Peter W. Nauert, who is now our President and Chief Executive Officer and the Chairman of our Board of Directors. Mr. Nauert, a former C.E.O. of two public companies, brings us significant expertise and experience in the health insurance industry.
 
In order to more properly reflect our broadened mission of providing access to affordable healthcare for all Americans, we changed our name from Precis, Inc. to Access Plans USA, Inc. upon the completion of our merger with ICM.
 
In 2006, we did not have access to ICM’s products and distribution channels and operated three business segments. The majority of our revenue was derived from our discount medical programs that continue as one of our primary business segments. See Note 16 — Segmented Information in the Financial Statements included elsewhere in this Annual Report. For the year ended December 31, 2006, 65.9% of our consolidated revenue was from discount medical programs and 33.7% was derived primarily from our third party administration services that adjudicate and pay medical claims for employers who maintain self-funded or partially self-funded healthcare programs. We also operated a financial services division in 2006, but results from that division were not material to our operations in 2006. Our reportable business segments in 2007 will include those of ICM.
 
Through 2006, the number of active members in our discount medical programs continued to decline, leading to decreased revenues from those operations. We discuss these results in detail throughout this report. We have taken significant cost-cutting actions to offset the loss in this revenue and have taken other actions, including our merger


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with ICM, to increase membership levels by developing additional distribution channels and by adding new products and services to the suite of programs we offer.
 
Throughout 2006, we have continued the measures and initiatives to improve our operating efficiencies and performance, especially through cost reductions. These measures and initiatives include (i) discontinuance of certain non-profitable operations, (ii) the conversion of certain of our customer service and system support functions from a fixed to a variable cost structure by outsourcing them, (iii) the termination of certain equipment capital leases, and (iv) personnel reductions and other cost reduction actions. The discontinued operations had losses of $910,000 in 2006. The other initiatives resulted in restructuring costs during the fourth quarter of 2006 of $449,000. Further, AAI recorded a $4,066,000 impairment to goodwill including tax considerations of $426,000 that resulted from current and projected reductions in earnings primarily due to a decline in the number of lives covered under plans that it administered and Capella recorded a $2,800,000 impairment to goodwill due to the continuing decline in members and revenue. Including these charges, we had a net loss of $7,724,000. Without these charges, our net income would have been $501,000.
 
Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, the Statements of Beneficial Ownership of Securities on Forms 3, 4 and 5 for Directors and Officers of the Company and all amendments to such reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, are available free of charge at the Securities and Exchange Commission (“SEC”) website at www.sec.gov. We have posted on our website, www.accessplansusa.com , our (1) Code of Conduct, (2) the charters for our Audit Committee, the Compensation Committee, and the Corporate Governance and Nominating Committee , and (3) our SEC filings.
 
Healthcare Industry Challenges and Market Opportunity
 
Our market is directly impacted by the state of turmoil and crisis in the healthcare industry.
 
The uninsured.   It is estimated that 15.9% of all Americans, or 46.6 million individuals, were without health insurance coverage in 2005, an increase of .8 million people compared to 2004. [Source: “U.S. Census Bureau Statistics” published by the U.S. Department of Commerce.] In addition, 8.5% of people with incomes over $75,000 were uninsured. [Source: U.S. Census Bureau and Center on Budget and Policy Priorities, August 2006.]
 
The percentage of people working full-time without health insurance in 2005 was 17.7%, an increase from 17.3% in 2004. [Source: “U.S. Census Bureau Statistics” published by U.S. Department of Commerce.] Nationally, healthcare expenditures topped $1.9 trillion in 2004, up from $1.2 trillion in 1999. [Source: Centers for Medicare and Medicaid Services.] Costs of healthcare (in doctors’ offices and hospitals) for this patient population are often far higher than the amount an insured and the insurance company would pay for the same healthcare services for its insureds. The growing number of uninsured people have special needs for accessing affordable health care.
 
The insured and underinsured.   In 2005, 59.5% of the U.S. population participated in employer-sponsored medical insurance plans, showing a steady year-by-year decrease from 62.6% in 2001. [Source: U.S. Census Bureau and Center on Budget and Policy Priorities, August 2006.] In addition, data from the Kaiser Family Foundation show that employers are requiring employees to contribute more in cost-sharing (premiums, deductibles and/or co-payments) for their health insurance. [Source: Kaiser Family Foundation and Health Research and Educational Trust, “Employer Health Benefits, Annual Salary, 2006.”] Between 2005 and 2006, premiums for employer-sponsored health insurance rose 7.7%, following consecutive years of double-digit premium increases. The increases are hitting small employers (under 200 workers) particularly hard. These small firms are more likely to have experienced an increase in premiums greater than 15%. These costs are not only being felt by the employer, but also by the employees. The average monthly contribution by workers for single and family healthcare coverage rose from $8 and $52, respectively, in 1988 to $52 and $248, respectively, in 2006. The average cost of family coverage is now nearly $11,480 per year, including workers contributions of nearly $2,973. Not surprisingly, employers are looking for alternatives. [Source: “Employer Health Benefits 2006 Summary of Findings,” published by the Kaiser Family Foundation].
 
Over-utilization of the healthcare system is one of the factors behind these trends. American citizens are utilizing healthcare services at an ever-increasing rate. Behind this phenomenon is the fact that insurance plans and


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healthcare management organizations are structured to encourage usage. Small co-payments, generally from $10 or $25 per office visit, encourage insured consumers to use the healthcare system more frequently because they do not perceive themselves ultimately as having to pay the full costs of the medical services received.
 
A number of insurers have pulled out of certain states, due to state regulations that no longer provide for a viable operating environment for many insurance companies. As a result of these health coverage cancellations, those formerly insured individuals and families are required to pay more for their insurance coverage, cannot obtain any coverage because of pre-existing conditions or simply remain uninsured for healthcare.
 
In addition, recently enacted federal legislation provides for tax favorable Health Savings Accounts (“HSAs”). Individuals with high deductible health insurance coverage can deduct contributions to their HSA from their reported income for tax purposes. In 2007, the qualifying health insurance must have a deductible of at least $1,100 for individuals and $2,200 for families and the maximum amount that can be contributed is $2,850 for individuals and $5,650 for families. Amounts contributed to the HSAs can be used for certain uninsured medical expenses, but generally cannot be used to pay for the health insurance premium. Individuals can establish HSAs without regard to their income and amounts contributed to the HSAs do not have to be used within a certain time period.
 
For the insured, these changes in employer-sponsored coverage also provide an increasing market for specialty plans that supplement or fill deductible or other gaps in coverage for millions of Americans.
 
Self-employed and small businesses.   According to the U.S. Census Bureau, in 2003, there were over 18 million firms in the U.S that do not offer an employer-sponsored medical insurance plan to their employees. There were also over 3.75 million firms with fewer than 10 employees (with a total of 12.5 million employees). [Source: U.S. Census Bureau, Statistics of U.S. Businesses.] In addition, small businesses have accounted for 60-80% of net new jobs annually over the last decade [Source: Small Business Administration Office of Advocacy, June 2006]. Individuals working for such small business usually do not have access to group health insurance at affordable rates. As the number of uninsured individuals increase, the market for our non-insurance healthcare savings programs increase.
 
Senior population.   The age 65 and over segment of the U.S. population is expected to grow from 35 million in 2000 to over 40 million by 2010, comprising 13% of the total population by 2010. [Source: U.S. Census Bureau, 2004.] While the federal Medicare program covers a portion of health care expenses for senior Americans, the gaps in coverage provide a significant market for supplemental plans.


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Our Solutions
 
Through our Consumer Plan Division and our Insurance Marketing Division, we provide programs that consumers use to save money on their healthcare costs. Our programs range from traditional discount medical programs that provide access to networks of providers that have agreed to provide our members with a reduced rate for services, to “mini-med” programs that include some amount of defined benefit insurance, to major medical insurance with a variety of deductibles. These programs are described in more detail in our discussion of our Consumer Plan Division and our Insurance Marketing Division, but here is a summary of the range of our programs:
 
Access Plans USA’s
Complete SPECTRUM of Health Care Programs
 
 
In addition, our Insurance Marketing Division also distributes specialty insurance and benefit programs designed for the senior market (age 65 and over).
 
Our Regional Health Care Division provides cost-effective plan designs, claims management, cost containment, predictive modeling, wellness programs, and administrative and managed care services for organizations with self-funded or partially self-funded health care plans, including large public and private employers. Our benefit program management services successfully reduce costs and provide access to affordable health care by directing our clients to PPO providers and our own case management services. Together, these services allow employers and groups to provide substantive healthcare benefits at a fraction of the cost of traditional health insurance.
 
None of our products or services is materially affected by seasonal changes to our markets.
 
Our Consumer Plan Division
 
Our consumer healthcare savings membership programs are offered under the trade name of Care Entrée tm or through the trade name of our private label resellers. We also have developed and are in the process of launching a


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new series of programs under the trade name of USA Healthcare Savings. Our healthcare savings programs are not managed care. Instead, they are based upon and emphasize the following factors:
 
  •  Responsibility for the use of healthcare must be put back in the hands of the patient. Insurance policies with low co-pays and low deductibles have become very popular; however, these arrangements actually encourage over-utilization resulting in increased healthcare costs; and
 
  •  Healthcare must be affordable for the patient, while providing the medical providers with adequate payment on a timely basis for services provided.
 
For years, insurance companies have been successful by obtaining healthcare for their insureds at much lower prices than that obtainable by the self-insured person. These benefits were provided through the use of preferred provider organizations (“PPOs”), where steerage of patients was promised to doctors, hospitals and other providers in exchange for lower rates. In our consumer healthcare savings programs, we have contracted with some of these same PPOs to provide healthcare savings to our program members.
 
We allow the patient and the healthcare provider to decide treatment protocols with no interference from any third party. We simply provide our members with access to healthcare providers in their geographical area that have agreed to provide their services for a discounted rate. In most cases, the consumer pays, or makes arrangements to pay, the discounted rate directly to the provider at the point of service. Some medical providers chose to send the original full priced bill to us for repricing. We reprice the bill to the discounted amount and then notify the provider and the member of the amount that should be paid. The member then pays the repriced amount directly to the provider. We are not involved in the making of payments to providers.
 
Our programs routinely assist our members in saving an average of over 35%, and often up to 70%, on their medical costs. In 2006, we examined 166,125 repricing transactions recorded between September of 2004 and December of 2005. For the ten most commonly reported procedures, we found the following:
 
                                                                 
          Code*
    Avg.*
    Total
    Avg.*
    Total
    %
    Total $*
 
CPT     CPT Code Description   Count     Price     Price     Reprice     Reprice     Saved     Savings  
 
  99213     Office/Outpatient Visit, Est     22,230     $ 78     $ 1,742,090     $ 54     $ 1,195,689       31 %   $ 546,400  
  36415     Routine Venipuncture     14,340       17       239,294       8       109,202       54 %     130,092  
  99214     Office/Outpatient Visit, Est     9,257       120       1,107,947       81       745,968       33 %     361,979  
  80061     Lipid Panel     8,087       76       617,355       22       180,687       71 %     436,668  
  85025     Complete CBC w/Auto Diff WBC     6,523       31       201,589       13       82,840       59 %     118,749  
  80053     Comprehen Metabolic Panel     5,945       55       326,662       18       107,756       67 %     218,906  
  99212     Office/Outpatient Visit, Est     4,389       59       259,283       39       169,697       35 %     89,586  
  84443     Assay Thyroid STIM Hormone     4,035       81       327,724       25       101,785       69 %     225,939  
  99203     Office/Outpatient Visit, New     3,383       135       457,536       95       320,028       30 %     137,507  
  88142     Cytopath, C/V, Thin Layer     3,151       69       217,915       33       104,821       52 %     113,093  
                                                                 
              81,340             $ 5,497,395             $ 3,118,473       43 %   $ 2,378,919  
                                                                 
 
 
* The Code Count represents the total number of transactions; Avg. Price reflects the “retail” rates providers charge the uninsured; Avg. Reprice reflects the Care Entrée discount rate; and Total $ Savings reflects the savings by our Care Entrée tm members. Current Procedural Terminology (“CPT ® ”) is a registered trademark of the American Medical Association.


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Savings from dentists, vision providers, chiropractors and other services that do not require the use of a medical PPO are more difficult to track because our members pay a discounted rate at the point of service that is usually determined by a fee schedule and does not require our participation to reprice. Nevertheless, our arrangements with provider networks require that our members save on their visits. On average, we believe that our members save 10% to 50% on services from these other providers.
 
Our membership program encompasses all aspects of healthcare, including physicians, hospitals, ancillary services, dentists, prescription drugs, vision care, hearing aids, chiropractic and alternative care, air ambulance, 24-hour nurse hotline assistance, and long-term care. Some aspects of our programs are not available in all states. In most states, memberships in our Care Entrée tm programs range from $9.95 to $69.95 per month per family depending on the selected options, plus a one-time enrollment fee of $20.00 to $30.00. Our new USA Healthcare Savings programs range from $24.50 to $99.50 per month per family. Our third party marketing partners may sell our programs for other prices. Typically, these marketers charge from $9.95 to $120.00 per month per family.
 
Personal Medical Accounts.   During the fourth quarter of 2002, we implemented escrow account requirements in response to the market changes in the healthcare savings industry. We called these accounts Personal Medical Accounts (“PMAs”). A great number of our members of our Care Entrée tm program were required to establish and maintain a PMA to access and provide payment for hospital services. Our private label partners were not required to offer these accounts to their members. With PMAs, we were able to pre-certify the members’ ability to pay based upon the available PMA balances and to process the members’ payments directly to the medical providers. In the fourth quarter of 2006, we discontinued the PMA program because (i) the program made our Care Entrée product more difficult to sell, (ii) the program was expensive to administer, and (iii) the pre-certification process presented risks to us because we occasionally did not receive adequate information from providers to provide an accurate estimate of what the expected procedure would cost. All PMA money on deposit with us was returned to the depositors by or during the first quarter of 2007.
 
Technology and Member Services
 
We have made substantial investments in our proprietary technology and management information systems. These systems were designed in-house and are used in most aspects of our business, including:
 
  •  maintaining member eligibility and demographic information,
 
  •  maintaining representative information including genealogy reporting,
 
  •  paying commissions,
 
  •  maintaining a database of all providers and providing provider locator services,
 
  •  re-pricing and payment of medical bills,
 
  •  drafting members accounts on a monthly basis, and
 
  •  tracking of cash receipts and revenues.
 
We have also established websites for our programs that provide information about the program, allow for provider searches and allow new members and representatives to enroll on-line. The websites also allow representatives, through a password protected area to access support and training files and to view their genealogy and commission information. The websites are set up as “self-replicating” websites to allow representatives a copy of the websites under a unique web address.
 
In the fourth quarter of 2006, we entered into a one-year agreement with Lifeguard Emergency Travel, Inc. (“Lifeguard”). Under this agreement, Lifeguard provides certain member support services, claims administration, and fulfillment services for our members. However, we do remain responsible for providing these services to our members. Many of our own member services, claims administration and fulfillment personnel were hired or otherwise retained by Lifeguard to provide continuity of services to us and our members. We retained a senior team of operations staff with expertise in the functions provided by Lifeguard to serve as secondary customer support for our members and to also act as a quality assurance function overseeing the services provided by Lifeguard. Lifeguard’s operations are on a separate floor, but within the same building as our corporate headquarters. The


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agreement with Lifeguard will renew for an additional one-year terms unless either we or Lifeguard with proper notice elects not to renew or extend the agreement. Lifeguard uses a combination of our proprietary technology and its own proprietary technology to provide services for our members.
 
Sales and Marketing Channels
 
Our products for consumers are currently offered through three distribution channels:
 
Network Marketing.   Our Care Entrée tm programs are distributed by independent commission-based contractors referred to as “independent marketing representatives” (“IMRs”). Our new USA Healthcare Savings program also will be distributed through this channel. Our independent representatives become marketing representatives by paying an enrollment fee (currently $99.95) and signing a standard representative agreement, and an annual renewal fee (currently $49.95). Independent marketing representatives of Care Entrée tm are not required to be licensed insurance agents. Independent marketing representatives are generally paid a 20% commission on the membership fees of each member they enroll for the life of that member’s enrollment with Care Entrée tm (subject to the representatives continuing to meet certain commission qualifications). Independent marketing representatives may also receive commissions equal to the membership fees if three or more program members are enrolled in a month. In the month of the membership sales, no override commissions are paid to the representative’s upline. Independent marketing representatives may also recruit other representatives and earn override commissions on sales made by those representatives. We pay a total of up to 35% in override commissions up through seven levels of marketing representatives. In addition, we have established bonus pools that allow independent marketing representatives who have achieved certain levels to receive additional commissions measured by our revenues attributable to the Care Entrée tm programs.
 
The total regular or ongoing commissions payout, including overrides based on monthly membership sales after the enrollment month and the amount contributed by us to the bonus pools, can be as high as 60% of qualified membership sales. This division is known as:
 
 
Tele-Sales.   Through national tele-sales units, this channel uses traditional direct response distribution channels: direct mail, outbound telemarketing, Internet, direct response television, direct response radio, cross-sell/upsell and alternate media. Our partners in these efforts utilize a sophisticated system of telephone and web conferencing with customers to present, explain and complete enrollment materials online. This increases the efficiency of the sale and the customer’s understanding of the product.
 
We work with the following types of partners:
 
 
  •  TeleService Centers
 
  •  Insurance Agencies with Call Centers
 
  •  Large Companies/Brands Looking for Additional Ways to Monetize Their Customer Base


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The products in this division are branded as:
 
 
Independent Agent Direct.   Independent licensed insurance agents and agencies across the nation can use these plans to supplement other insurance / health care programs or on a stand-alone basis for clients who cannot afford or cannot medically qualify for traditional health insurance policies. The products in this division, in its early stages of development, are branded as:
 
 
Reliance on key customers.
 
No one customer represents more than 10% of the Company’s overall revenue. However, a material portion of AAI’s revenues is derived from its contractual relationships with a few key governmental entities.
 
Our Insurance Marketing Division
 
The revenue of our Insurance Marketing Division, organized under our subsidiary Insuraco USA LLC (“Insuraco”), is primarily from sales commissions paid to it by the insurance companies it represents; these sales commissions are generally a percentage of premium revenue. This division was created after our merger with ICM in the first quarter of 2007. We have not reported any results for this division for 2006.
 
Our strategy is to
 
  •  continue to develop products for consumers to provide health care savings and/or insurance protection to families and individuals, including Americans in their retirement years,
 
  •  enhance our product portfolio by adding new products developed on our current product platform,
 
  •  expand into additional states where we are not currently marketing to any significant degree (including Florida, California and the upper Northeast), and
 
  •  expand the number of insurance carriers that we represent.
 
Our three principal insurance markets are:
 
  •  Major medical/individual health insurance,
 
  •  Senior health insurance, managed care, life insurance and annuity, and
 
  •  Specialty medical and benefit plans for affinity groups, associations, employer groups and other groups.
 
Distribution Channels and Operating Divisions
 
Our insurance marketing operations are comprised of three distribution channels and a specialty product development subsidiary:
 
 
America’s Health Care/Rx Plan (AHCP).   Distributing major medical and short-term medical products to small business owners, self-employed and other individuals and families through approximately 2,100 independent agents.


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(ACP LOGO)
 
Adult Care Plans/Rx America (ACP).   Distributing supplemental medical, life and managed care products to senior Americans through approximately 2,900 independent agents.
 
(NATIONAL DIRECT-USA LOGO)
 
National Direct USA.   Distributing major medical and specialty health plans through tele-sales units.
 
(AMERICAN BENEFIT RESOURCES LOGO)
 
American Benefit Resource/Rx (ABR).   Specializing in the development and wholesale marketing of specialty health plans.
 
Our primary insurance carriers for which we market products have been:
 
                     
Dollars in Thousands
      ICM Revenue  
Insurance Company   Products   2005     2006  
 
Continental General Insurance Company
  Proprietary Major Medical; Proprietary HSA-qualified High Deductible plans   $ 1,340     $ 1,481  
World Insurance Company
  Proprietary Major Medical; HSA-qualified High Deductible plans     160       864  
Empire Fire and Marine
  Proprietary Major Medical; Proprietary HSA-qualified High Deductible plans     230       724  
Central Reserve Life Insurance Company
  Medicare Supplement; Final Expense Life Insurance